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Role & Task

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Gyeonggi MICE Bureau, department responsible for MICE under Gyeonggi Tourism Organization, was established in July, 2011, to facilitate the MICE industry in Gyeonggi Province and attract MICE events.

Main Business Area

  • 1

    Develop MICE and attract international conferences

    • Provide instructions on the procedure to attract MICE and offer counsel
    • Survey Korean domestic groups that joined the international organizations if they are wiling to host international conferences
    • Make sales calls to Korean domestic groups with high possibility to host international conferences and encourage them to do
    • Support in inviting relevant figures to Korea
    • Write proposals and welcoming letters
    • Offer subsidies in hosting events
    • Offer Gyeonggi promotional material and video clips
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  • 2

    Support in attracting and hosting MICE

    • Support in attracting and hosting international conferences and corporate meetings
    • Support in attracting and hosting overseas corporate incentive tourists
    • Support in attracting and hosting traveling exhibitions or related events
    • Support in hosting domestic events in Korea
    • Support in developing locally specialized conventions
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  • 3

    Promotional and marketing activities for MICE

    • Promote Gyeonggi as an ideal MICE destination
    • Attend overseas MICE exhibitions and roadshows (B2B consultation, sales calls)
    • Post advertisements on technical journals on MICE
    • Produce promotional material and video clips
    • Run the Gyeonggi Promotion Hall for events hosted in Korea
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  • 4

    Lay the foundation of MICE in Gyeonggi

    • Form a private–public MICE alliance for joint marketing activities that cover local governments, MICE facilities, tourism attractions and hotels
    • Check the MICE industry in Gyeonggi and conduct statistical surveys
    • Research the actual consumption of participants in MICE
    • Offer training on MICE and participate
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  • Vitalize MICE in 31 cities and counties in Gyeonggi

    • Hold briefing sessions on measures to vitalize MICE for local governments
    • Hold workshop on MICE for 31 cities and counties in Gyeonggi
    • Offer customized consulting on MICE to 31 cities and counties in Gyeonggi